Because price isn’t really about what customers will tolerate. It’s about whether your business can sustain itself — month after month, year after year — without constantly feeling tight, reactive, or overworked.

Margins shrink. Cash feels tighter. Decisions that used to feel easy suddenly don’t. And while revenue might still look “fine” on paper, the bank account tells a different story. This isn’t poor management. It’s the result of several slow-moving financial pressures hitting at once, many of which accelerated over the last two years.

With the introduction of Trump Accounts under President Trump's One Big Beautiful Bill Act (OBBBA), a new opportunity has been created for American families to set up tax-advantaged savings accounts for their children younger than 18.