What Makes a Sustainable Business? Fiducial Has Some Tips

What Makes a Sustainable Business? Fiducial Has Some Tips

  • Learn how to build a business that lasts.
  • Find out how customer input can help you build a better business.
  • Discover ways employees can you help you build a stronger business.
  • Learn the how’s and why’s of successful budgeting.
  • Find out why building a brand is so important.
  • Discover how employee retention can help your business thrive.
  • Learn how authenticity can help your business grow.

When we talk about building a sustainable business, we talk about a business built to last.

Often, entrepreneurs become caught up in the headlines about businesses with hyper-growth rates. We start thinking of how we can replicate these results.

But what is often missing is these results are just short-term, fueled by outside money or poor business models that are not sustainable.

There are many examples of the crash and burn businesses that are all the rage but come crashing down. WeWork comes to mind as a perfect example.

Understanding how to build a sustainable business might be the difference between success and failure. Fiducial has ideas to help you build a business that will grow and thrive below!

Tips to building a sustainable business

1) Be nimble

We have all read about the crash and burn start-ups or the established businesses that suddenly can't compete and become stuck on life support (Ex: Blockbuster, Sears, Blackberry). Big companies, by their nature, are not agile. They become mired in bureaucracies and fear of risks that let smaller upstarts outflank them.

2) Listen to your customers to build a sustainable business

The pandemic showed us that human decisions and economic trends could be flipped in a very short period of time. From the great resignation to remote work, consumers have changed their behavior. Entrepreneurs need to listen to their customers to develop personas and segments to understand their unique pain points and needs better.

  • Ask for customer feedback
  • Start customer advisory boards
  • Track your critical KPIs

From this data, you can be quick enough to take advantage of consumer trends and pivot your offering to meet these new realities.

3) A sustainable business listens to its employees

The pandemic has caused a shift in the workforce. Listen to your employees to share their needs and aspirations with you, as this will help them feel supported by the company during these difficult times. Keeping an employee's unique perspective becomes necessary for the survival or success of business operations due to changing conditions like increased competition from other companies who are also listening closely because it pays off big time! Help out those workers trying hard but stretched thin–it is important both physically AND mentally before anything else begins.

Learn the keys to building a sustainable business.

4) Budget, budget, budget

If anything, the pandemic has taught us that revenue streams can dry up overnight. From supply chain delays, government regulations to inflation pressures, your margins are threatened more than ever.

It is difficult to know when your business will be profitable and what resources you might need without a proper budget. It can also make operating within one's means more challenging as unexpected costs arise from the unpredictable nature of life (elements such as illness).

A detailed analysis that includes all probable expenses helps identify available capital for future growth opportunities while estimating how many dollars should go towards fixed or variable cost components to achieve maximum returns on investment.

A well-thought-out financial plan provides clarity around these topics: predicting revenue streams, deciding which type(s)of assets best fit company needs, and whether debt or equity financing is required.

5) Own a brand position for a sustainable business

Too many businesses try to be all things to all companies. But the most successful brands are very targeted in their message, market, and the problem they are trying to solve. Sometimes it takes a leap of faith to focus on a smaller audience. But positioning your business is the fastest way to grow and utilize pricing power.

6) Retain your key employees

High employee turnover is a significant headwind to business sustainability. If you are constantly replacing key team members, you delay success in lost hours in training. These lost opportunity costs will make it harder to build a sustainable business. Investing in your key managers makes the life of the entrepreneur easier.

Internal training, streamlined processes, and improving efficiency are the key to scalability. This will allow you more time for external growth while still achieving results.

7) Be authentic

Many big corporations and entrepreneurs act more like chameleons, changing their belief systems based on the audience or the timing of the day. You are a leader when you lead with your heart and not just for the sake of it. Your true colors show in how others perceive you, so be authentic. Your employees and your customers will see this passion and follow it. Foster an environment that's infused with curiosity by rewarding those who go against traditional norms or follow their passions – because we all need more inspiration now than ever before.

8) Sustainable businesses partner wisely

This is true from every relationship you get into in business. By your choice of co-founders, investors, outsourced teams, and vendors (ex: your accounting firm), your decisions will impact your odds for success.

Always surround yourself with those that will make you better.


A sustainable business has fewer bumps in the road, from buying out a disgruntled founder to an investor with timelines that don't match yours or the market. A sustainable business is one where profitability and growth rates are in harmony. Running a sustainable business involves using your resources economically, where cash flow and budgeting lead to long-term success. Sacrificing the future for a short-term expansion may not always be the best strategy.

Are you an aspiring entrepreneur looking for a path to sustainability? Call Fiducial at 1-866-FIDUCIAL or make an appointment at one of our office locations to discuss your situation.

Ready to book an appointment now? Click here. Know someone who might need our services? We love referrals!

For more small business COVID-19 resources, visit Fiducial’s Coronavirus Update Center to find information on SBA loans, tax updates, the Paycheck Protection Program, paid sick and family leave.