Steps Your Business Can Take to Survive a Recession cover

Steps Your Business Can Take to Survive a Recession

  • Learn how to monitor and cut your expenses.
  • Find ways to incentivize customers to pay upfront.
  • Discover why staying on top of the market is so important.

According to one recent study, there is a 96% chance that the United States will experience some form of economic recession within the next 12 months. Need a single statistic to underline the importance of planning ahead when it comes to your business? Let it be that one.

Thankfully, this news isn't a guarantee of impending doom for your organization. Not only do businesses of all types survive recessions regularly, but some also manage to thrive. Want to make sure that you're as prepared as you can be for whatever the economy happens to throw at you? There are a number of important things to keep in mind.

Recession-Proof Your Business By Monitoring Expenses

By far, the most important step that you can take to survive an impending recession involves locating places to cut spending whenever you can.

This is something that became particularly important during the economic downturn caused by the COVID-19 pandemic. With countless employees suddenly working from home indefinitely, businesses realized that they didn't need massive offices or retail spaces anymore. Then, they used it as an opportunity to downsize.

Look at recurring expenses, categorize everything into an order based on importance, and determine what you can live with/without. Along the same lines, use this as a chance to start re-negotiating any vendor contracts with terms that may not be as favorable as they once appeared.

Monitoring your expenses is not something that you do once and forget about. It should also be done often – even during those times when the economy is objectively strong. There are always areas that you can cut. Trimming as much "fat" out of your expenses as possible is a perfect way to make sure you remain protected even in the event of the unexpected.

Incentivize Cash Upfront to Survive a Recession

What’s another essential step you can take to survive a recession? It has to do with encouraging your clients to pay on time AND to pay in cash upfront.

To speak to the former, understand that most businesses deal with late payments regularly. However, that doesn't mean there aren't steps you can take to mitigate the issue. If you haven't already, switch to digital invoices and an electronic payment system. This will make it as easy as possible for people to pay you. Make sure that you know which invoices are outstanding and make follow-up phone calls to keep things moving.

In terms of collecting cash upfront, you could offer discounted prices and other incentives for those willing to pay now. Not everyone will take you up on that (as some might not be able to), but a lot of them will. This will allow you to increase the amount of cash that you have coming into the business, making sure you have enough in reserves to help fend off a "rainy day" or two that may be coming.

Incentivize Cash Upfront to Survive a Recession

Stay On Top of the Market

Finally, during uncertain economic times, it's always important to make sure that you're being proactive about staying up-to-date with the market itself – at least to the extent that you're able to.

At a bare minimum, you need to regularly perform a market analysis to guarantee that you know exactly what is going on. You should also identify any pivots that must be made in the short term. To continue to use the example of the COVID-19 pandemic, was a period where consumer buying patterns and behaviors changed dramatically in a short window of time. Those organizations who insisted on pushing along as if nothing had changed tended to be the ones that suffered. Those who were able to understand these changes and make quick adjustments were able to make the most of it.

Likewise, read the news and make sure you're aware of the projected impact of a recession. Right now, things are still far enough away – nobody really knows what might happen – just that something is (likely) coming. When that recession actually does arrive and the economy begins to detract, things can shift quickly. By staying in the loop about the larger economy, you have the actionable information you need to make more informed decisions on a day-to-day basis.

Next Steps

In the end, no business owner wants to deal with the impact of a recession – but that doesn't change the reality of the situation. At some point, you are likely to find yourself in this situation, and taking the appropriate steps today can help avert a potentially larger issue tomorrow.

Want to find more information about the steps that your business can take to survive a recession? Want to discuss your own needs with someone in a bit more detail? Don't delay – call Fiducial at 1-866-FIDUCIAL or make an appointment at one of our office locations to discuss your situation.

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